PDG Acquires Motorcycle Storehouse
Iwan Vollebregt, CEO of MCS, comments: "We are excited about our cooperation with PDG, which will help us fuel and accelerate our ambition. PDG and its management team have shown that they have the relevant expertise and vision in the industry to help us continue our growth. More importantly, we are convinced that joining forces will open up many new opportunities, in several countries and market segments."
Headquartered at Groningen in the Netherlands, MCS is a "leading European player with the largest selection of leading brands in niche custom motorcycle aftermarket parts and lifestyle products with a track record of growth and 40 years of pioneering the industry."
This has created a pan-European platform with international reach and sales to more than 90 countries. With its 47 team members, a product offering of more than 70,000 SKUs, and more than 1,000,000 items in stock, MCS says it "offers the largest assortment in Harley-Davidson aftermarket hard parts and lifestyle products in Europe. MCS distributes its products globally from a state-of-the-art warehouse, and also operates a warehouse facility in the United Kingdom (Manchester), serving the UK market.
Tom Beyers, CEO of PDG, commented that "PDG is extremely impressed by MCS, the width and depth of their product assortment, their ability to create a large and loyal fanbase and their state-of-the-art operations and warehouse in Groningen. Their impressive leadership position in the Harley-Davidson niche segment will further establish the position of PDG as a European market leader. We look forward to actively supporting MCS and its management in the next phase of growth."
PDG positions itself to be "the preferred partner for its customers and suppliers based on its broad premium product assortment, ease of ordering, availability, service level and perfect fit. PDG is proud to have the most professional and passionate individuals on board, to work with the industry's most respected brands and to earn the trust of thousands of customers every day."
The PDG Group currently consists of three divisions. General motorcycle aftermarket B2B distribution with Hoco Parts, a premium motorcycle parts & accessories aftermarket distributor in the Benelux, Denmark, the UK and France. "With the addition of MCS, we now also offer aftermarket B2B distribution for Harley-Davidson motorcycles in Europe."
Additionally, PDG operates category management with DC Afam (Belgium), an aftermarket supplier to European motorcycle parts wholesalers, retail chains and large web-shops with transmission, battery and filter brands like Afam, Nitro and Shido.
Finally, PDG is a player in the vintage parts distribution segment with Dutch specialist CMS (Consolidated Motor Spares), "the leading global distributor of vintage Japanese motorcycle parts."
PDG is majority owned by Torqx Capital Partners in partnership with management and former owners.