Thursday, 14 January 2021

Germany - motorcycle registrations +116.75% in November 2020

 Germany - motorcycle registrations +116.75% in November 2020

According to the latest data released by IVM, the motorcycle industry trade association in Germany, new motorcycle registrations were up by a staggering +116.75% in November (5,850 units). They were +50.71% in September at 10,429 units and +33.45% (6,630 units) in October.
For the year to November, the German motorcycle market was +11.45% at 123,829 units and despite the problems 2020 has seen, the market there is already ahead of the 2019 full year figure.

In the context of 2020, the motorcycle registration statistics in Germany for 2020 have been remarkable. The market demonstrated the same promising start to 2020 that was seen elsewhere in Europe, but after the decline in March and April it started to recover strongly in May - suggesting that demand hadn't gone away, with consumers buying when they judged the moment right to do so.
Indeed, in total PTW terms, it looks very much like the theory that the urban mobility and social distancing messages that PTWs have in their favour are being accepted by consumers - by commuters especially. For the YTD through November 2020 total PTW registrations in Germany were +26.38% at 205,240 units
In market share terms, BMW remains 'Top Dog' in its home market with a modestly reduced motorcycle market share (20.76%), despite somewhat higher units sales YTD at 25,707 units and has six models in the top twenty best sellers. KTM is in second spot (15,196 units YTD), followed by Honda (14,837), Kawasaki (14,419) and Yamaha (12,110).
The top selling model was BMW's R 1250 GS (8,771 units YTD), followed by the Kawasaki Z900 (Z650 in fourth), Yamaha MT-07 third (Ténéré 700 in 7th), KTM 690 SMC, 790 Duke and 390 Duke in 5th, 6th and 8th spots, Honda CMX 500 Rebel in 9th and CRF 1100 Africa Twin in 10th spot.
Last year saw the German motorcycle market grow by +4.38% to 113,039 units, with PTW sales growing by +6.53% to 165,311 units.

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