Friday, 18 December 2020

Italy - 2020 motorcycle registrations +41.14% for November

 Italy - 2020 motorcycle registrations +41.14% for November


Having been +1.94% (6,502 units) in October, new motorcycle registrations in Italy for November were massively up at +41.14% (5,012 units).



This follows a market recovery that saw 6,663 units registered in August (+42.25%) and +25.96% for September (8,728 units). The latest data available from ANCMA, the motorcycle industry trade association in Italy (and the owner of EICMA), shows the statistical direction of travel as up since May -11.35%, with the Italian market at -6.33% (90,070 units) for the YTD.
Italy is an important scooter and moped market, so total PTW registrations (of all displacements and styles) is a telling sign of underlying market activity; having been -13.85% at 15,761 units for October, they were +19.93% at 11,001 units for November and are running at -6.58% YTD (210,981 units).
The top selling motorcycles in Italy YTD have again been the Benelli TRK 502/502X (3,513 units YTD), followed by the BMW R 1250 GS (3,054 units YTD) and the Honda Africa Twin (2,894 units). The top selling scooters remain the Honda SH 150, 125 and 300 range (in 1st, 2nd and 4th spots respectively), with the Piaggio Beverly 300 ABS in 3rd spot. Piaggio's Liberty 125 ABS is 5th, the Kymco Agility 125 R16 is 6th, with Yamaha's big TMAX scooter in 7th place, and the company's XMAX 300 in 9th behind the Honda Forza 300.
For the record, in 2019 the Italian market was again Europe's largest at +6.26% in motorcycle registration terms (98,883 units) and +5.65% in total PTW terms at 231,937 units.


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