Motorcycle Storehouse goes metric
Although Motorcycle Storehouse has its roots deeply in the Harley market, in fact initially starting out as a specialist vintage Harley service, repair and restoration business, the company's logistics and buying contacts, particularly around the European motorcycle market, have made this a decision whose time has come.
The distributor landscape in the 'metric' market in Europe has always been highly competitive, but new entrants and a series of mergers and acquisitions have made it even more so as unit sales recovered from the effects of the 2007 - 2009 financial crisis.
With more dealers, especially in Europe, taking advantage of as many of the business opportunities their local market offers, Motorcycle Storehouse has an opportunity to migrate its established and recognised name and branding into pastures new, and as a kick-off, 768 pages of parts, accessories, service items, components, tools and workshop equipment isn't a bad start!
Brands included range from Champion and All Balls to Moto Master, Ison and TRW.