Tuesday, 6 October 2020

Indian Motorcycle and Bike Shed in Apparel Collection Deal

Indian Motorcycle and Bike Shed 

in Apparel Collection Deal

With its Los Angeles outlet slated to open soon, London, UK based motorcycle lifestyle store, club and event business The Bike Shed has teamed up with Indian Motorcycle to launch an exclusive line-up of lifestyle apparel.


"Designed in celebration of motorcycles, motorcycle culture and the soon-to-open Bike Shed Los Angeles destination, the co-branded collection includes a range of men's and women's shirts and hats, along with an exclusive BSMC x Indian Motorcycle sweatshirt and riding jersey.

"Brought together through shared values and the idea that there is no wrong way to appreciate motorcycling, Indian Motorcycle and Bike Shed Motorcycle Club believe in creating a welcoming environment for all riders. Whether riding the open road or hanging with friends, Indian Motorcycle and Bike Shed Motorcycle Club exist to fuel the passion of life on two wheels."


Reid Wilson, Vice President of Indian Motorcycle, is quoted as saying: "We're proud to collaborate with Bike Shed on this apparel collection and celebrate our love for motorcycles and motorcycle culture. When we found out Bike Shed was opening a clubhouse in the U.S., we knew we wanted to get involved. A special edition apparel collection was a no-brainer, and we're extremely proud to align with Bike Shed as they plan for their opening in Los Angeles."


This year, The Bike Shed will "expand its ever-growing community" with the opening of its first-ever U.S. location. "Home to a thriving moto and creative community, Los Angeles' Arts District will soon welcome the highly anticipated Bike Shed Los Angeles: a 30,000 square-foot destination venue, complete with a full-service restaurant, café, bar and lounge, a barbershop, tattoo studio, events space and large retail emporium."


"We wanted to align with an American brand that shared our same all-inclusive motorcycle values," said Anthony 'Dutch' van Someren, founder of the Bike Shed Motorcycle Club. "Indian Motorcycle is an iconic and historic brand that has evolved to remain relevant as moto culture has evolved, balancing timeless design and authenticity with modern performance and practicality, bringing new appreciation and customers to the brand and its bikes.


"Our clothing collaboration partnership carries those same values, aligning two brands that are as much about community and experience as we are about quality products, made to be fit-for-purpose while carrying timeless style and heritage."


To help launch the exclusive apparel collection, Indian Motorcycle and Bike Shed Motorcycle Club tapped renowned bike builder and founder of Brat Style, Go Takamine. Known for his work building and racing classic Indian motorcycles, Takamine exemplifies the deep passion and love for motorcycles and motorcycle culture that the Indian Motorcycle and Bike Shed collaboration represents.


The exclusive Indian Motorcycle and Bike Shed Motorcycle Club apparel collection is available at select retail locations and online at IndianMotorcycle.com and TheBikeShed.cc

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