The exciting new range broke cover during a press conference at West Coast Choppers headquarters in Austin on Tuesday, where Jesse and Kimi spoke about their plans and vision for the new range which combines Kimi's love for choppers and motorcycle culture to his prowess as one of the best Formula 1 drivers of the past two decades.
James said of the venture: "The West Coast Chopper brand is based in Holland since early 2000s. I’ve been a big Formula 1 fan, and Rupert and Johan, who manage the brand in Europe, always wanted to get our foot in the door. I feel like a lot of the same fans who like West Coast Chopper stuff are into Formula 1
"We were talking about the idea (and I’m friends with pretty much the whole crew of the Mercedes team) and I asked them if they had a contact for Kimi because I [needed] someone to represent the brand and create a sub-brand under his name. I thought that would be a pretty
good idea so that's how we got hooked up.
"We just started talking and then our graphic designer – who’s Canadian – started putting together designs and ideas and the more we looked at it, the more I looked at Kimi’s attitude and perspective, is really the same as mine. We’re people persons!"
Kimi added, "I’m very happy that this happened. Over the years there’s been a lot of different things that I’ve been asked if I want to do this or that, but I only try to do them when I feel it’s right, and when it fits me and this was absolutely one of those. Yeah, it was quite easy to say: okay, let’s do it and see what happens.
"I’ve seen, obviously, Jesse on TV for many years, and I think it’s a great opportunity. I’m excited about it and hopefully, the people who buy it are excited also."
On the day of the launch, the website www.kimibywestcoastchoppers.com went live offering the products to the public, with shipping worldwide on competitive rates.