Thursday, 28 March 2019

Black Hills Harley-Davidson Banks on Sturgis Buffalo Chip® to Support Future Growth

Nations Top Harley-Davidson Dealer Banks 
on Sturgis Buffalo Chip® to Support Future Growth

Black Hills Harley-Davidson® doubles down on its brand alliance with the 
Largest Music Festival in Motorcycling® to strengthen its national and
 international marketing efforts for the Sturgis Rally 

STURGIS, SD – – The Sturgis Buffalo Chip, the emotional and spiritual heart of the annual August rally today announced that Black Hills Harley-Davidson has significantly expanded its brand alliance by partnering with them. The goal is for Black Hills Harley-Davidson to increase its focus on year-round marketing and promotional efforts to attract more rally goers to the leading motorcycle industry businesses on its property.

The two leading Sturgis destinations have a combined history of more than six decades providing the ultimate rally experience to attendees, working together with world-class motorcycle customizations, promotions and other onsite activations. Black Hills Harley-Davidson will continue to support Sturgis Buffalo Chips’ flagship charity events like the Legends Ride®, Biker Belles®, which have collectively raised over $750,000 for Black Hills charities since 2008. In addition, it has also become a strong supporter of the Chip’s new Rusty Wallace Charity Ride.

“We are always looking for new, innovative ways to enhance our guests’ experience, so it only makes sense to align our marketing and promotional efforts with the rally’s focal point for entertainment, events and activities says Al Reiman, Senior Managing Partner at Black Hills Harley-Davidson. “This brand alliance allows us to integrate our marketing and promotional efforts not only as a way to gain new customers but reward existing ones with experiences they can’t get anywhere else.”

Black Hills Harley-Davidson will leverage the Sturgis Buffalo Chip’s award-winning marketing team to create and distribute content about the premier shopping experience found on its property, including its lineup of new motorcycle models, after-market products, apparel and other merchandise. Promotions are also intended, in addition to getting the word out about the availability of motorcycle rentals and onsite repair and maintenance services.
“We are thrilled to align with our friends at Black Hills Harley-Davidson. There are so many ways we can work jointly to ensure rally attendees a more convenient, entertaining and memorable Sturgis vacation,” said Rod Woodruff, owner and rebellious leader of the ruthless collection of moto-outcasts at the SBC.” “Our respective businesses already share many of the same target customer segments. This marketing alliance will generate more engagement with those consumers year-round, in much more memorable and meaningful ways.”

Black Hills Harley-Davidson® is a full-service Harley-Davidson® dealership and is home to the largest selection of Harley-Davidson® motorcycles, parts, accessories, and MotorClothes® apparel in the midwest. Each year Black Hills Harley-Davidson® plays host to over 100 of the industry’s best brands and companies who showcase their products on their 40-acre layout during the world-famous Sturgis Motorcycle Rally which they call “The Rally at Exit 55”. More details about Black Hills Harley-Davidson® are available at

The Sturgis Buffalo Chip® is the Largest Music Festival in Motorcycling®. It is the world’s first and leading entertainment destination for the motorcycle enthusiast, awarded AMA Track of the Year in 2016, American Flat Track Event of the Year and South Dakota Excellence in Tourism Innovation award winner in 2017. Since 1981, the venue’s high-profile, nine-day festival, known as The Best Party Anywhere®, remains one of the world’s most televised and longest running independent music festivals. Located three miles east of Sturgis, SD on 600 creek-fed acres, it offers six stages of entertainment, a swimming hole, bars, mouth-watering food, showers, cabins, RVs, camping and more to visitors traveling from all corners of the world. The Chip's concerts and races are free with camping. The Motorcycles as Art exhibit curated by Michael Lichter showcases the works of the world’s best bike builders. Numerous bike and stunt shows and all shopping, live music and events at the CrossRoads are free and open to the public. More details are available at

To join the family of premium brands at the Largest Music Festival in Motorcycling contact Lon Nordbye, Director of Brand Alliance & Strategic Development at (605) 347-9000 or

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