Saturday, 11 August 2018

The Moto Guzzi Story


The Moto Guzzi Story
Nearly 100 years in the making 


Since 1921, Moto Guzzi have been making motorcycles that have captured hearts and minds the world over. Ian Falloon, one of the world’s foremost motorcycle historians, brings us a book that takes a look at the marque’s long and often turbulent story.

Unsurprisingly, Moto Guzzi is a name that’s been very familar to motorcycle enthusiasts for decades. Incredible longevity, certainly by today’s standards, has helped with this, of course, but so too has its unique designs, racing successes, and willingness to embrace new technologies.

In this book, Ian takes us through Moto Guzzi’s long history, detailing its great successes in the 30s and 50s, a period of stagnation during the 60s, and return to the top during the 1970s. Today, it is the oldest European manufacturer in continuous motorcycle production.

Guzzi owners are a fiercely proud breed. But then Guzzis are not like other motorcycles, even other Italian ones. To qualify as a Guzzi owner, one needs dedication and individuality, both of which will be rewarded in a long term relationship with these motorcycles.

Ian’s book, now in its third edition, is THE definitive guide to the history of Moto Guzzi, and with a foreword by Dr John Wittner, you can guarantee it’s full of facts and details that you won’t find anywhere else.






The Moto Guzzi Story
3rd Edition
Ian Falloon

• Covers the fascinating history of Moto Guzzi
• The story of Moto Guzzi – a story of survival
• One of Italy’s oldest, and most legendary marques
• Moto Guzzi had seen the height of success during the 1930s, and then the 1950s when it dominated 250 and 350cc Grand Prix racing
• The company's withdrawal from racing coincided with a period of stagnation until it was sold to De Tomaso in 1973
• During the 1970s the V7 Sport and Le Mans were at the forefront of the new superbike era
• With Dr John Wittner’s help, Moto Guzzi embraced contemporary technology with the 1000cc Daytona
• If one aspect characterises Moto Guzzi it is continuity, breeding loyalty amongst its proud owners
• Foreword written by Umberto Todero
• Now brought fully up-to-date in this new edition




Price £40 UK • $60 USA • $78 CAN SKU V5132 Format Hardback • 27x21cm • 264 pages • 282 pictures
ISBN 978-1-787111-32-5 UPC 6-36847-01132-1



Get it now from Veloce Publishing


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