The pure love of art and motorcycles will bring together a stunning collection of masterpieces for the Sturgis Buffalo Chip’s 2018 Motorcycle As Art exhibit, titled “Passion Built – Garage to Gallery.” The exhibit, curated by Michael Lichter, will feature the work of over 40 builders and artists who demonstrate incredible passion and have built motorcycles especially for this show. All support themselves by other means, yet they all are building professional-quality custom motorcycles outside of a professional workplace. Each bike will be lit with theater lights and displayed atop an elevated pedestal to better give guests an open view from every angle. The Sturgis Buffalo Chip will host the exhibit in a 7,000 sq. ft. dedicated gallery in its Event Center. The exhibit is free to the public 10 a.m. to 8 p.m., Saturday, Aug. 4 through Friday, Aug. 10.
“Michael has once again brought together a group of incredible artists and builders who all have a real passion for motorcycles,” said Rod Woodruff, Sturgis Buffalo Chip President. “The fact that these people are creating these bikes, mostly in the evenings or weekends, after a full work-week, is amazing. We will clearly see their love for the work on display this year. Everyone attending the 2018 Rally really should see this free exhibit.”
It Isn’t Just a Small Handful
The Motorcycles As Art exhibit has become more than just a bike show in its 10-year residency at the Buffalo Chip. Industry professionals frequent these one-time collections to examine the new ideas and trends put on display by builders from all walks of life and geographic locations.
“We are looking for the best custom bikes these builders can produce, hopefully the best they have ever built, to show off how diverse the world of custom bike building is,” said exhibit curator Michael Lichter. “It isn’t just a small handful of professionals who are driving this world and deciding where it is headed, nor has it ever been. Now, through new means of communication, these non-pros have a bigger voice than ever before.”
Energy Drives the Passion for Diverse Group of Builders
As a follow up to the 2017 “Old Iron – Young Blood” exhibit, which focused on the work of builders under age 35, this exhibit broadens the diversity of the artists to include those passionate about custom building motorcycles even through retirement.
Most of those chosen for the 2018 exhibit must find the energy and passion to work on their projects after returning home from a full-time day job. Some, such as Harley-Davidson Motor Company Vice President of Styling & Design Brad Richards, work in the industry but must still find personal time to fuel their passion for building. Musicians Xavier Muriel of Buckcherry and Gilby Clarke formerly of Guns and Roses will both be displaying their new creations. From attorney Dave Polgreen to lighting expert Randy Noldge, the list of exhibitors for the 2018
Motorcycles As Art show brings together a varied group of motorcycle builders with a deep-seated desire to create.
“The diverse list of builders and two-dimensional artists coming together to display this year are all doing this for the sheer joy of building a custom bike from scratch,” said Lichter. “It may not be about anything more than bragging rights. These people are really creating a type of folk art without thought of reward. The enormous amount of time and energy results in custom bikes on par with any made by professional builders. And, the display of energy and enthusiasm demonstrated make this show a great follow-up to last year’s exhibit by millennials.”