“When I got back to the shop, I told Brian (Klock) there were bikers everywhere, and we should invite them to all hang out here,” Laura Klock said.
Busy with deadline, Brian declined, but Laura was inspired to bring everyone together. Always family oriented, Laura made the hang-out happen the following year in 2006, and the Pre-Sturgis Party was born!
“We created the Pre-Sturgis Party and set if for the Thursday before the Official Sturgis Rally weekend, and it has been that way ever since,” Laura said.
The team has welcomed friends, family, and bikers from all over the world. They have un-veiled bike builds like the Jack Daniel’s Barrel Bike and most recently Helping With Horsepower project bikes from Mitchell’s Abbott House, “Second Chances”. The party buzzes with book and art signings, massages by Integrated Massage Solutions, food trucks, live entertainment, and of course, Culver’s Frozen Custard cart!
The Pre-Sturgis Party has also been a hub for celebrities like Carey Hart, Ricky Carmichael, Jessie Rooke, Jesse Combs, Donnie Smith, Brian Fuller, and even Astronaut, Curt Brown. “Cornelius”, the Corn Palace mascot, makes a special guest stop along with admins from the Mitchell Chamber and Convention and Visitor’s Bureau. In short, the party has a lot to offer, the great-est of all being cammaraderie, friendship, and an excitement for the ride and rally!
“The best part of the party is the people,” Makel Juarez, International Sales Manager said “-
getting to see old friends you might only see during Sturgis, meeting new people, seeing new bike builds that people bring by (bikes that are debuting at the rally) – all of those things are super cool. Plus food and entertainment, smiles and laughs – how can you beat that?”
For some, the party is a game-changer. You never know who you might meet on the road or during a random stop. Sometimes the destination isn’t really the best part of the journey. It’s truly the little things that really count, and you never know who you might run into that changes your life or the way you live it.
Weston Frank’s first Pre-Sturgis Party was just that. After entertaining the crowd, outlaw country-music singer and guitarist Frank said he will never forget that day.
“That was my first encounter with ‘The Klock’s’… first encounter of what Klock Werks is about,” Frank said. “It was nuts! Famous people just randomly jumped up on stage with me to take pictures, and all those people packed into one small area. It made me a fan! Three months later I was hired to work here at Klock Werks!”
This year, the theme for the party is “Get Klocked” as Klock Werks recently released a new campaign inspired by the brand new website that was launched on June 29th, 2016. Klock Werks has been busy with some new parts and products, and it will be the first time that a completely revamped line of apparel will be available.