Rijswijk (12 May, 2015) – Staff from authorized Harley-Davidson dealerships throughout the Benelux competed against each other in the ‘Battle of the Kings’ contest to demonstrate their originality and imagination in applying their customization skills to the blank canvas of the Harley-Davidson Street™ 750 motorcycle, the latest model in the Harley-Davidson lineup.
Harley-Davidson Silver Lake from Geel, Belgium, is selected as the Benelux top custom bike builder and will compete with winners from other European countries during the second stage of the competition.
This second stage will see nine national champions go head to head during the European round from 11 May until 28 May. Five finalists based on public votes at http://www.h-d.com/customkings will then advance to the grand finale at the legendary customisation event Wheels and Waves in Biarritz, France from 11 to 14 June, where a jury will crown the European ‘Custom King’.
‘We are thrilled by the response from our dealer network across Europe in the Battle of the Kings contest.’ said Mike Johnstone, Marketing Director for Harley-Davidson EMEA. ‘Harley-Davidson is synonymous with customization and this competition highlights the creativity and individuality of our dealers.’
For the latest updates and to cast a vote for a European custom bike in the Battle of The Kings contest, visit: www.h-d.com/customkings.