Sunday, 30 November 2014

Essen Motor Show 2014

Essen Motor Show 2014
Around 128,000 Performance Fans Celebrated the Beginning of the Essen Motor Show
Automobile Manufacturers Are Displaying Premieres at Messe Essen


That was a tailor-made start to Europe's leading fair for performance vehicles: Around 128,000 fans streamed into Messe Essen on the first three days of the Essen Motor Show 2014. Thus, Germany's automobile fair with the most visitors this year is registering constantly high numbers of visitors. The Preview Day and the first weekend were characterised by innovations and celebrities.


The major automobile manufacturers used the beginning of the Essen Motor Show for numerous premieres. In Essen, Ford-Werke unveiled the new Ford Mustang in front of the public at a German fair for the first time. Mercedes-Benz gave another German public premiere with the Mercedes-AMG GT. At the beginning of the fair, Skoda presented a concept
car of the Fabia R 5 rally vehicle to the world public for the first time. On the occasion of the Essen Motor Show, BMW also extended its available range of accessories from the series of M Performance Parts. And Peugeot displayed the 208 GTi 30th at a fair in Germany for the first time in Essen.


"We are very satisfied with the start of the Essen Motor Show 2014. The numbers of visitors are constant on a high level. The passion of the fans is unique. That is indicated by the onrush on the booths of the manufacturers and the tuning firms," according to Oliver P. Kuhrt, CEO of Messe Essen, on the successful start to the fair. In addition, the visitors are interested, for example, in the special show entitled Formula 1 Made in Germany with around 15 vehicles as well as the racing car of the current World Champion Lewis Hamilton on the booth of Mercedes-Benz. One further crowd-puller is the DMAX Motorsport Arena with live drift action.


Opening Ceremony with Heinz-Harald Frentzen and Honour for Norbert Haug
On the occasion of the ceremonial opening of the Essen Motor Show on November 28, the celebrities appearing in Essen included the runner-up in the World Formula 1 Championship in 1997 Heinz-Harald Frentzen. The native of Mönchengladbach told how he drove to the Essen Motor Show for the first time as a 17-year-old - at that time, still in the hearse of his parents' business. Moreover, the guests learned details about the Monaco Grand Prix in 1997 where, on the instructions of his team, Frentzen started with dry tyres in spite of rain. At the Sponsors Motorsport Summit, the Mercedes-Benz Motorsport Director Toto Wolff then spoke about success factors in the new Formula 1. At the Race Night in the evening of the Preview Day at the Essen Motor Show 2014, Wolff's predecessor Norbert Haug received the "Golden Racing Driver's Shoe" for his life's work.

Rubbing Shoulders with Nico Hülkenberg, Mike Rockenfeller and Borussia Dortmund Players
The first weekend after the Preview Day was also distinguished by celebrities. The current World Touring Car Champion José María López, the Formula 1 driver Nico Hülkenberg and the DTM driver Mike Rockenfeller wrote autographs. The racing drivers Hans-Joachim Stuck and Uwe Alzen also met up with their fans in Essen. Not only further DTM drivers but also, amongst others, professionals from Borussia Dortmund have announced their appearances for the coming days. The tyre manufacturer Hankook is expecting the footballers on the booth in Hall 10 at 2.00 p.m. on Saturday, December 6.

The Essen Motor Show 2014: Europe's Leading Fair for Performance Vehicles
The Essen Motor Show is Europe's leading fair for performance vehicles and Germany's automobile fair with the highest number of visitors this year. Until December 7, over 500 exhibitors are presenting performance series vehicles, tuning, motorsport, classic cars and motorbikes at Messe Essen.

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