“The Legends Ride is an opportunity to meet the Rally’s biggest celebrities,” said Rod Woodruff, Sturgis Buffalo Chip CEO. “It gives riders the chance to give back to Black Hills charities, ride with the stars through some of the world’s most breathtaking scenery, bid on a magnificent custom
bike and enjoy world-class entertainment.”
Riders gather on Deadwood’s Main Street beginning at 11 a.m. on Aug. 4 to check in, meet the celebrities and check out the bikes. The 2014 Buffalo Chip Student Build Challenge™ bike will be auctioned in support of the Legends Ride in front of Deadwood’s Historic Franklin Hotel. The motorcycle is a fully customized 2014 Harley-Davidson® Street Glide built by Sturgis Brown High School students under the instruction of industry veterans. Students worked side-by-side with the experts and learned state-of-art techniques while creating this beautiful, custom, 155 H.P. bagger. They entered the bike into the renowned Donnie Smith Bike Show in St. Paul, MN, where it took first place in the High School Build Open Class. It also won first place in the Full Custom Bagger Division at the Black Hills Motorcycle Show.
The ride departs from Deadwood’s Main Street at 2:30 p.m. and leads participants through the most scenic areas of the fabled Black Hills. The ride culminates at the Buffalo Chip with a private catered reception and pre-concert party. A $150 donation is required from all riders, 100 percent of which benefit the two charities. Sponsors graciously provide riders general admission to Monday’s concerts by Zac Brown Band, John Mayall and The 4onthefloor, in addition to a Legends Ride souvenir gift pack and miles of the Rally’s best memories.
The Buffalo Chip’s Legends Ride has been featured on CMT, the National Geographic Channel, the Tonight Show, FX Network, Funny or Die and the Travel Channel as well as countless print, online and newspaper articles.