The unmistaken rumble of Milwaukee-made V-Twins roared through through the entire Valley of the Limmat River: Everything on two wheels was on his or her way to Dietikon, located just about 12 km west of Zuerich. Bächli's Harley-Heaven is an "institution" in Switzerland – and thanks to founding father Felix Bächli and his son Rainer already in second generation. The "Iron Man" of Swiss Harley-Riders became authorised in 1978, 11 years after opening his motorcycle business that was dealing with all types of classic andantique American motorcycles in 1967, at a time when motorcycles in Switzerland (and everywhere else...) were much almost "written off" as a matter of transport. Harley-Davidson "boomtimes" of the nineties and early 2000 year were continued almost continuously in Switzerland, where Harley-Davidson's 26% market share of the motorcycle market is unrivalled by any country outside the USA! A fact that triggered the need for more space, showroom floor and improved workshop facilities at Bächli Harley-Heaven for almost a decade. Extended floor space for motorcycles, fashion, accessoires and custom parts – but also improved facilities for the Bächli staff, that works with the passion any enthusiasm that is part of the Bächli success story ever since. The improvement of their working conditions and facilities for breaks and rest was a major concern for Rainer in the development of the new building: "We work hard and spend more time at this place than at home – so we did take care to make it practical and comfortable," underlines Rainer Baechli.
Watching the Baechli team "in Action" by converting what has been a "construction site" on thursday into a fully stocked motorcycle, accessories, fashion and lifestye shop did explain quite a lot why crowds lined up to see the new dealership: This is one customer-dedicated team that works at Baechli for a long time! 200 invited guests – including the staff – celebrated the "unofficial" opening on thursday while the first client stepped into the new store exactly 9 a.m., greeted by Rainer Bächli himself and was presented a free shirt. Dr. Ing. Christian Arnezeder of Harley-Davidson (Germany-Austria-Switzerland) Deutschland-Österreich-Schweiz handed over a second bronce plaque with the "Harley-Davidson" Logo – a rare event even in H-D's now 111-year history.
Saturday morning, with swiss precision at 9 am to the second, gates opened and the first client received a free t-shirt fromthe hands of Rainer Bächli himself. Around noon, parking stretched about two kilometers left and right along "Überlandstraße" – a National Road, connecting Zuerich with Bern and Basel – warm spring weather saw most visitors arriving on two wheels anyway! Five bands rocked the event on both days: "Andrina", "Better Blue" and "Nashville Rebels" saturday, the "Black Barons" and "7t Cover" on sunday for a great party!
Situated in on of the fastest developing areas of Switzerland, Baechli Harley-Heaven is not just renowned for its service, they offer customizing on a great scale, being importer and outlet for Walz Hardcore Cycles and Zero Engineering, not to forget their own high-class customs, for which they operate an in-house sheet metal workshop with skilled custom-pros. Marcus Pfeil, one of Bächli's favourite airbush artists, was present himself at the "Grand Opening"
Adding to the optimized workflow in the Aircraft-Carrier style building that is connected with two lifts are bigger show floors, extended, fashion store and a Café with outdoor/1st floor seating. "We are looking forward to a very exciting 2014 season, because now we have everything "in-house" we need to perform the best possible service", states Rainer Baechli: That includes Dyno, washing facilities and even a photostudio! "Everything has been designed and created to make the customer and the staff feel comfotable and "at home" when coming to Harley-Heaven", underlines Rainer. His team members are "on the job" long-term and work with a passin that is almost unparalelled, even in a business that is so passionate as working on Harley-Davidson motorcycles.
Situated close to Switzerlands main traffic connection between Zuerich and Bern, the Shop is only 5 minutes from the Motorway Exit "Dietikon" and now also a "landmark" for all Harley-Riders passing by, thanks to the first-floor Café with in and outdoor seating. "This upgrade defined Bächli's Harley-Heaven as a sightseeing point and "Top-Stop", not just for Harley-Riders of all nationalities," states Bächli. For the Swiss quite natural, languages spoken at Bächli's include – of course – French, Italian, English and German.
The balcony offers a great sunshine opportunity for "fuel talks", which will be more likely the Harley-Heaven clients than the staff: The weekends sunny and warm wether has opened the Swiss motorcycle season at "Full Throttle". Following are H-D's "Open House" shows on April 5th/6th and the Swiss Love Ride on Sunday, Mai 4th. That will keep the workshop crew "under full steam", as with all the investments, the Bächli team has always the focus on servicing their customers. And the sucess speaks for itself...
Tel. ++41 (0) 44 - 744 30 44