Friday, 5 July 2013

9.7% VERKOOPSTIJGING BMW MOTORRAD IN EERSTE HALFJAAR


9.7% VERKOOPSTIJGING BMW MOTORRAD 
IN EERSTE HALFJAAR 


München/Rijswijk. Met 64.941 verkochte motorfietsen en scooters sluit BMW Motorrad het eerste halfjaar af met een nieuw record. Ten opzichte van dezelfde periode een jaar eerder stegen de verkopen met 9,7 % (vorig jaar: 59.189 verkochte eenheden). Ook in de maand juni noteert BMW Motorrad een nieuw record. Met 12.541 verkochte eenheden stegen de verkopen met maar liefst 22,1% (10.271 eenheden in juni 2012).



Munich. BMW Motorrad closed the first half of 2013 with a new six-month record. 64,941 motorcycles and scooters (previous year: 59,189 units) were sold as of June 2013. This represents an increase in sales over the previous year of 9.7 %. Motorcycle and scooter sales achieved a new June record. Sales went up significantly as compared to the same month last year by 22.1 % to 12,541 vehicles (prev. yr.: 10,271 units).

With a share of 18.2 % in the sales volume, Germany continues to be the biggest single market. In spite of the fact that climatic conditions were unfavourable for spring business, sales in the BMW Motorrad domestic market increased over the previous year by 2.9 % to 11,827 vehicles (previous year: 11,492 units).

The second largest market after the first six months of 2013 is the USA with a sales volume of 8,101 vehicles (previous year: 6,947 units), a percentage increase of 16.6 %. The major European markets of France and Italy rank third and fourth with sales of 6,129 and 6,094 respectively.

Heiner Faust, BMW Motorrad Head of Sales and Marketing: "Never before has BMW Motorrad sold as many vehicles as this in the first six months of a year. We are very pleased with the sales result for the first half of 2013. It proves how popular our products are among our customers - in particular the new R 1200 GS. We recorded healthy growth worldwide in all the relevant markets in June. It is the best June result ever. Even the crisis-ridden markets of Europe proved to be stable for BMW Motorrad. We were able to make considerable gains in France, Italy and even Spain as compared to June 2012. The strongest growth is to be seen in North and South America and in Asia. With this outstanding six-month result we are now well on the way to achieving a new all-time sales high for 2013."




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