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KID ROCK AND HARLEY-DAVIDSON LAUNCH FIRST-OF-ITS-KIND COLLABORATION DURING 110TH ANNIVERSARY YEAR
KID ROCK AND
HARLEY-DAVIDSON LAUNCH FIRST-OF-ITS-KIND COLLABORATION DURING 110TH ANNIVERSARY
Partnership Features Exclusive Access at Tour Stops, First-Ever Co-Branded
Merchandise and an Epic Performance at the 110th Anniversary Event in Milwaukee
MILWAUKEE – In
its most thrilling and globally epic anniversary celebration to date,
Harley-Davidson today announced an exclusive partnership with legendary
musician and 'American Badass' Kid Rock, including a Saturday night performance
for the company's 110th Anniversary celebration in Milwaukee over this Labor
first-of-its-kind partnership brings together two legendary American rebels and
names Harley-Davidson as a title sponsor of Kid Rock?s Rebel Soul tour, which
kicks off Feb. 2, 2013, in Kansas City. Harley-Davidson plans to offer fans
unique experiences at each of the 60 planned stops during the Rebel Soul tour.
The tour sponsorship is just one aspect of the overarching relationship, which
will extend from concerts to retail promotions.
The final stop
on the tour is Saturday, Aug. 31, 2013, when Kid Rock rolls into Milwaukee,
Harley-Davidson's hometown, to party with thousands of his fellow riders. Kid
Rock will play a ticketed show at the Marcus Amphitheater, which is located on
the south end of Milwaukee's Henry Maier Festival Park (Summerfest Grounds).
Fans who purchase 110th Anniversary ticket packages - currently available at
www.ticketmaster.com - will have an opportunity to purchase tickets for Kid
Rock's 110th Anniversary performance before they go on public sale later this
spring. Kid Rock is one of three headliners Harley-Davidson plans to announce
for the 110th Anniversary Celebration in Milwaukee - the other entertainment
will be announced later this spring.
to love about Harley?" said Kid Rock. "They are the backbone of
American culture, the flagship American brand. I am honored and excited to
partner with this legendary icon that has helped to define American freedom at
home and abroad. In 110 years no one has done a better job of representing
America - there is NOTHING that screams America like Harley-Davidson."
A unique element
of the partnership is an exclusive line of limited-edition, co-branded Rebel
Soul merchandise featuring a line coined by Kid Rock: "I can't hear you
over the rumble of my freedom." Fans will be able to purchase
concert-specific merchandise at each show, as well as an exclusive line of
merchandise at participating Harley-Davidson dealerships across the U.S. This is
the first time either brand has offered such an extensive line of co-branded
Also, at every
Rebel Soul tour stop this year, Harley-Davidson will offer one winner the
chance to join Kid Rock's Rebel Soul band and rock on stage for one song during
that night's performance. Fans simply have to find the Harley-Davidson Display
Area at each venue to register.
is also raising the stakes with a national promotion where one fan will win a
once-in-a-lifetime experience including a factory-customized Harley-Davidson
motorcycle and the opportunity to rock alongside Kid Rock on stage during the
110th Anniversary show in Milwaukee. Fans can enter to win the national
promotion at www.h-d.com/kidrock beginning Feb. 2. The winner's VIP trip to the
110th Anniversary will also include a meet-and-greet and photo shoot with Kid
puts on a great show and embodies a lot of what Harley-Davidson and our fans
stand for - freedom, independence, self-expression and the rebel spirit,"
said Harley-Davidson Chief Marketing Officer Mark-Hans Richer. "We're
excited to take an unprecedented ride with him during the Rebel Soul
plans to announce ticket sales information for the Kid Rock performance in
Milwaukee in the coming weeks, along with additional details related to the
110th Anniversary. Event dates and tickets for Kid Rock's Rebel Soul concert
tour are available at www.ticketmaster.com.
Harley-Davidson 110th Anniversary
Harley-Davidson 110th Anniversary is a year-long, global celebration connecting
millions of Harley-Davidson fans across the globe united by a common bond and
shared passion for freedom, self-expression and epic adventure. Included in the
official 110th Anniversary calendar are 12 different 110th Anniversary
experiences that Harley-Davidson will bring to existing motorcycle events in
global markets throughout September 2013. The events span 11 countries on six
continents and will be capped by two main celebration events in Rome, Italy, in
June 2013 and Milwaukee during Labor Day weekend.
fans are invited to learn more about the 110th Anniversary and join the
celebration online where they can share videos, images and experiences on
Facebook, Twitter with the hashtag #HD110, and at www.h-d.com/110.
Harley-Davidson Motor Company
Motor Company produces heavyweight custom, cruiser and touring motorcycles and
offers a complete line of Harley-Davidson motorcycle parts, accessories, riding
gear and apparel, and general merchandise. For more information, visit
Harley-Davidson’s website at www.harley-davidson.com.
About Kid Rock
Kid Rock is one
of America's largest musical personalities. In addition to selling over 26
million albums worldwide and selling out stadiums and arenas for more than a
decade, he is an ardent supporter of our military at home and abroad, and a
leader in helping to raise money and awareness for causes relating to the
rebuilding of Detroit. His most recent album "Rebel Soul" is out now
on Top Dog/Atlantic records.
Kid Rock and
Harley-Davidson launch a first-of-its-kind partnership during the Motor
Company's 110th Anniversary year, which includes an opportunity for fans to
rock on stage with Kid Rock during each of his Rebel Soul tour stops, an epic
performance at the Harley-Davidson 110th Anniversary in Milwaukee and
first-ever co-branded merchandise featuring the Kid Rock developed tagline:
"I Can't Hear You Over the Rumble of My Freedom."
has signed on as the title sponsor of Kid Rock's Rebel Soul tour which
kicks-off on Feb. 2, 2013.The
first-of-its-kind partnership takes place during the Motor Company's 110th
Anniversary year and includes unique experiences for fans at each Rebel Soul
tour stops, an epic performance at the Harley-Davidson 110th Anniversary in
Milwaukee and first-ever co-branded merchandise.
and Kid Rock developed the attached logo to celebrate the first-of-its-kind
partnership that brings together the two legendary American rebels.