RIVERA PRIMO to
exhibit at the all new BIG BIKE EUROPE parts, performance and custom expo in
May 2013
Celebrating
their 40th anniversary in 2013, Executive Director, and well known custom parts
industry veteran Ben Kudon, said that "we are excited about the
opportunity that Big Bike Europe will provide for meeting our European
distributors, their dealers and the riders who enjoy our products."
At a time of flux in the motorcycle industry expo scene, we think that the focus of BIG BIKE EUROPE on such riders and their dealers represents a vibrant new approach, one with great potential."
BIG BIKE EUROPE
is an all-new, non-selling 'Pro-Grade' expo concept for the motorcycle industry
in Europe, with the primary focus being on parts, accessories, custom,
performance, service, workshop and tuning.
BIG BIKE EUROPE
is the new, permanent host event for the acclaimed AMD World Championship of Custom
Bike Building (2013 will see the World Championship mark its 10th anniversary
and first ever appearance in Europe), and will stage the first annual
International Motorcycle/Custom Industry Conference.
BIG BIKE EUROPE will be a three-day expo, offering exhibitors an all-new Invitational/Open-Admittance attendance strategy.
The first day (Friday May 10th, 2013) is an "Invitation Only" day set aside for motorcycle dealers, custom shops, custom motorcycle builders and customizers and their invited 'VIP Riders'.
The weekend
(Saturday 11th and Sunday 12th) is open to general public, rider and enthusiast
attendance.
It is estimated
that some two thirds of the value of the European motorcycle market resides
with the owners of Europe's 'Big Bikes' - the one-third of motorcycles of over
250cc (source: ACEM).
In addition to a
local population of some 18 million "high percentage motorcycle
ownership" consumers within a 100km radius of Essen, Germany (where BIG
BIKE EUROPE is being staged), research suggests that some 60 plus percent of
Europe's franchised motorcycle dealers and custom shops are within a three or
four hour ride of Essen; with some 65 percent plus of Europe's large
displacement road-registered motorcycles of all kinds, including Harleys, being
within a 400 to 500 km radius of the venue (sources: International Motorcycle
Industry Index, Moto Big Book, AMD Magazine, International Dealer News).
www.bigbikeeurope.com
www.riveraprimoinc.com
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