Saturday, 13 October 2012


6th Annual Sturgis Buffalo Chip Legends Ride®

Tickets Now Available. Win A VIP Upgrade Package.

STURGIS, S.D. (October, 2012) – The Sturgis Buffalo Chip® is pleased to announce tickets are now available for the 2013 Legends Ride® to be held on August 5, 2013. The Legends Ride® is known as the kick-off event to the Sturgis Motorcycle Rally and has raised nearly $300,000 for local charities in the past 5 years of the event.

New for this year’s 6th annual Buffalo Chip Legends Ride® is the opportunity for one lucky ticket holder to win a free VIP Upgrade Package. The Legends Ride® pairs Sturgis Rally-goers with celebrities and top custom bike builders on a 55-mile scenic, escorted ride from the historic town of Deadwood to the Legendary Sturgis Buffalo Chip for a catered reception and world class concert in the famous Buffalo Chip amphitheater. To reserve tickets now or for more information visit www.LegendsRide.com or call (605) 347-9000.


The Legends Ride® - The Ride That Rocks™, will begin on Deadwood’s famed Main Street in front of the historic Silverado-Franklin Hotel and Gaming Complex on Monday, August 5, 2013. Riders will enjoy the one of a kind atmosphere of this true Wild West town as they celebrate the day with celebrities, custom bike builders, VIP’s and fellow riders from around the world. Over 500-plus riders and passengers will be immortalized in a special group photo taken by renowned motorcycle photographer Michael Lichter prior to departing on a 55-mile ride through the canyons of the Black Hills. Riders arrive at the Buffalo Chip’s, Russ Brown Events Center for an exclusive reception with complimentary food and drinks. A showcase auction with motorcycle and music items and a viewing of the Motorcycles as Art exhibition will take place before riders hit the Buffalo Chip amphitheater for a double headlining world class concert. Visit www.BuffaloChip.com for up to date information on the annual Sturgis Concert Series only at the Buffalo Chip®.

Legend Ride® participants that purchase their tickets prior to December 31, 2012 will be eligible for a free, VIP Upgrade Package. One winner and their guest will receive VIP parking in front of the Franklin Hotel and be one of the leaders of the ride, entrance to the hosted VIP deck overlooking Main Street Deadwood, entrance to the private Legends Ride® press conference and the chance to rub elbows with the VIP’s, celebrities and industry dignitary’s that take part in the Legends Ride®. Past notable VIP’s include Steven Tyler of Aerosmith, Daredevil Robbie Knievel, Journey guitarist Neil Schon, Actress Kristy Swanson, “Big” Kenny of Big & Rich, comedic icon Pee-Wee Herman, Actor Lorenzo Lamas, America’s Favorite Survivor and Indiana Gubernatorial candidate Rupert Boneham, famed custom builder Arlen Ness and many more.
100% of rider contributions for the Legends Ride® go directly to benefit the Black Hills Special Olympics and the Sturgis Motorcycle Museum & Hall of Fame. The Buffalo Chip Legends Ride® has raised nearly $300,000 for these and other local charities since its inception five years ago. This past year a new luxury coach to transport Special Olympic athletes to events was unveiled at the Legends Ride® in a moving presentation.

The Sturgis Buffalo Chip’s Legends Ride® sells out annually so get your tickets early and be automatically entered to win the VIP Upgrade Package. Tickets for the Legends Ride® can be purchased now at www.LegendsRide.com or by calling 605-347-9000.

About The Sturgis Buffalo Chip-   Sturgis Buffalo Chip® 2013 will take place August 2nd– August 10th, The Largest Music Festival in Motorcycling™ and the Sturgis rally’s cornerstone event will celebrate its 32nd consecutive annual concert series at their famed camping resort and entrainment complex. Since 1982, the Sturgis Buffalo Chip® has provided unforgettable live music experiences and exciting activities for fans from around the world. The Sturgis Buffalo Chip® attracts the music industry's hottest stars and emerging talent and hosts a diverse selection of food and beverage vendors and interactive exhibits. Set on 580 acres, three miles East of Sturgis, the Buffalo Chip® is a festival experience like no other. More details are available at www.BuffaloChip.com.

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