Wednesday, 28 March 2012

MAG Europe confirms multi-year booth agreement at Big Bike Europe

 MAG Europe confirms multi-year booth agreement at Big Bike Europe

The European office of MAG (the Motorsport Aftermarket Group) has agreed a multi-year commitment to exhibit at Big Bike Europe – the all new ‘headquarters expo’ for the motorcycle parts, accessory, custom, performance, workshop and tuning industry in Europe.

The new expo, which will host AMD Magazine’s European Championship of Custom Bike Building, has been widely welcomed by the international motorcycle parts aftermarket, and MAG Europe Managing Director Robert Brinkmark said of the agreement “we are delighted to be able to be in at the start of this exciting new expo project as one of the event’s Founding Exhibitors.

“By targeting the high mileage large displacement air-cooled v-twin and liquid-cooled motorcycle markets, we believe that AMD Magazine has hit on a winning formula.”

Slated for May 2013 at Essen in Germany, right at the heart of Europe’s most valuable motorcycle markets, Big Bike Europe is an expo concept that has been under consideration and development for many years.

Founder Robin Bradley says that “we are delighted to add MAG Europe to our roster of Founder Exhibitors. For the project to have the backing of prestige aftermarket brands such as Vance & Hines, Küryakyn, Performance Machine, RSD, Progressive Suspension and the other businesses in the Motorsport Aftermarket Group says much about the acceptance of the Big Bike Europe concept”.

The first day of the expo (Friday May 10th 2013) will be a by-invitation only trade and VIP visitor day that will feature the first annual International Motorcycle Industry and Custom sector conference.

The weekend (May 11th and 12th) will be open to riders and enthusiasts, with the European Championship awards ceremony closing the show on Sunday May 12th 2013.

 Advance exhibitor information is available online with the deadline for Founder floorplan preferences due to expire in the next two weeks. 

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