Tuesday, 31 January 2012
2012 Custom Chrome Catalogue
2012 Custom Chrome Catalogue Facts
Weight: more than 4 kg
Products: approx 25.000
New Products: approx 2.000 !
Languages: English, German, French, Italian, Spanish
Price: 10,-- €
Available: At all Custom Chrome Europe Dealers or at www.custom-chrome-europe.com
CCI/CCE Catalogue history
In 42 years of history, Custom Chrome has produced quite a number of landmark aftermarket customparts catalogues. What started as a rough black & white copy style layout in the seventies is now a major undertaking which is the task of CCE’s Marketing Manager Axel Scherer and his team. There are versions for the US and European market, due to the diversity of both markets – and there are no less than five different language versions: English, German, French, Italian and Spanish.
Probably the most stunning fact – and one that never changed in the long history of the CCI/CCE catalogues: As soon as the catalogue is printed, it is „outdated“. As product development, TÜV homologation and introduction of new products and ideas is a continuous flow, continuous „Catalog updates“ are produced, sometimes even parallel to the final catalogue production. Big events and fairs like Verona and Cincinnati happen during the final phase of catalogue production, „With these Updates we guarantee that our customizers and their customers always have the latest and most „up-to-date“ parts from all over the world“, says Axel Scherer. Online catalogues haven’t changed that, most Harley-riders and especially the dealers prefer to hold „the real thing“ in their hand. The show will go on ...
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2012 Custom Chrome Europe Katalog
Er ist unterwegs – und er kommt pünktlich zum Saisonstart: Zum 42. Jahr von Custom Chrome die aktuelle Ausgabe des Custom Chrome Europe Katalogs!
2012 Custom Chrome Europe Katalog Fakten
Gewicht: Über 4 kg